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Press Portal

UOR Show: The Unlimited Off-Road Show invites qualified, working media professionals to submit a request for media accreditation to our events. Credentials are limited and will be reviewed on a case-by-case basis. Availability is subject to the discretion of event organizers.

Accredited journalists, photographers and editors are required to adhere to UOR Show:
The Unlimited Off-Road Show media guidelines.
Please note that high resolution pool images are available free of charge via the UOR Show media office for all media to use with credit to UOR Show.

The UOR Show reserves the right to approve or deny media credential requests at its sole discretion.
UOR Show media credentials are non-transferable.
Applicants must be 18 or over at the time of the event.
Inquiries may be directed to

Working media professionals are invited to apply for media accreditation to series events above, see button.

Conditions of Use: Please include the copyright ( below each photo used.
Photos are free of right and restricted for editorial use only.
Commercial use is strictly prohibited.

A Dream Partnership

For immediate release! October 17th, 2016

After 3 years of exhibiting at the Unlimited Off-Road Expo,
BFGoodrich takes the relationship to the next level.
The tire manufacturer is announced as the presenting sponsor
for the Unlimited Off-Road Expo in Midwest/East & Texas
2017 with a long term engagement in mind.
After adding the Texas Motor Speedway to the fast
growing KEC location in Louisville,
BFGoodrich partners with the UOR Expo to support
the communities at a stronger level
and provide added features in their
obstacle course show program.

The Unlimited Off-Road Expo is the largest consumer and industry off-road show in
the Midwest and East. With the Texas market, the UOR Expo enters into another strong
region that requires visionary partnerships and enthusiasm in order to create value for
businesses and communities. It is expected to be the largest in the state from first year on.
Tim Cromer, Field Marketing Manager, and BFGoodrich have been highly valued
partners dedicated to the 4×4 world and are positioned to take the UOR Expo to the next
level. It requires passion to create a vision and lots of hard work to bring it to
action. Characteristics that make BFGoodrich and UOR Expo the ideal partners to
serve the markets for a successful future.

The BFGoodrich Playground will be part of the set up at the Texas Motor Speedway
March 11-12 and at the Kentucky Expo Center June 2-3. The advanced show program
and the overall growing support will be the foundation for another thriving UOR Expo
year in 2017.

Jeep, Truck, UTV and Buggy market – this is a milestone for the UOR Expo, its
communities, businesses, exhibitors and their combined success.


For immediate release. Louisville, June 13th
Kentucky Exposition Center – Louisville, KY.
The Unlimited Off-Road Expo melting pot has boiled over.
Early indicator was the over 1100% stronger website traffic resulting from an action-packed schedule
that attracted so many more people. The UNLIMITED OFF-ROAD Expo has become the flagship of
the industry in the Mid-West and East with a 360° festival experience for consumers, exhibitors and
industry professionals. All friends of Jeeps, Trucks, UTVs, Buggies, Outdoor Gear and Adventure
Sports came to enjoy the show program filled with industry leading exhibitors and their new products.


The Xtreme Offroad TV live Jeep build with Ian Johnson received a lot of attention, the obstacle
course was busy every day, the Cavern Night Crawl ended with an after party, the 4th Street
Downtown Invasion presented 25 of the most popular vehicles to the general crowd and on Saturday
“Miss Unlimited” was crowned right after the “Best in Show” winner of 12 vehicle categories was
picked – both with great cash prizes. Kosair Charities was presented a check in the amount of $9,100
from raffles and donations.
Professionals and enthusiasts from all across the United States and Canada came to experience
some of the coolest custom vehicles in all categories, built anywhere from mild to extreme and staged
all around the inside and outside area. The strong retail sales and the almost doubled number of
attending retailers, dealerships and shops made the UOR Expo a growing environment for new
business and a great source for new partnerships within the industry.
20,848 visitors from 30 states have attended the UOR Expo in Louisville, including 648 industry
professionals that walked the floor. This is a 59% and 110% growth from 2015, respectively. UOR
Expo visitors own: Jeep 36%; UTV 26%; Truck 17%; ATV 11%; Buggy 8%; Other 2% (% based on
visitors’ primary entry).
The Cavern Night Crawl included 1,364 vehicles. 201 companies exhibited with the UOR Expo in 2016.
The Unlimited Off-Road Expo is the platform for friends, enthusiasts and businesses in the Mid-West
and East of the United States. The 4th annual expo will be held in Louisville, June 2-4 in 2017.
Media contact: Marvin Stammel 404.401.2807

JC Whitney is pleased to announce its participation and support of the 2016 Unlimited Off-Road Expo at Louisville, Kentucky June 3-5 2016 and look forward to meeting Off-Road enthusiasts from all over the Mid-West and Eastern United States at this popular show.
“After celebrating  “100 Years of Everything Automotive in 2015 we wanted to continue the celebration with a “101 Tour” and the UORExpo is the perfect place to interact with our customers’ said  Chief Enthusiast , Rob Mullner We invite all UORE attendees to stop by the JC Whitney display at the UORExpo, check out our custom Jeep Rubicon Unlimited and take advantage of special deals on the latest parts and accessories from our partner brands including Crown Automotive, Flowmaster Exhaust,  Powerstop Brakes, Rancho Suspension and Westin Automotive”.





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